NVIDIA's RTX 30 series puts Ampere on the gaming desktop
A new generation of GeForce cards combines conventional graphics performance with continued investment in ray tracing and AI-assisted rendering.
NVIDIA has announced the GeForce RTX 30 series, bringing its Ampere architecture to consumer graphics cards. The RTX 3070, 3080 and 3090 target different parts of the enthusiast market, with the company making large performance claims for the new generation.
Ray tracing remains central to the pitch. Rendering more realistic lighting demands substantial computing power, while DLSS uses an AI-assisted reconstruction approach to help balance image quality and frame rate. Support within individual games remains important; a capability on a specification sheet is not automatically a benefit in every title.
Buyers should separate launch claims from measured performance in the games they actually play. Power, cooling and the rest of the computer also deserve attention. A graphics upgrade can be transformative, but only when the complete system is ready for it.
Source: NVIDIA announcement ↗